OPTIMIZING THE QUALITY OF PHARMACEUTICAL ACTIVITIES THROUGH INTERNAL AUDIT AND ORGANIZATIONAL ADAPTATION

Abstract

Aim. Analysis of the organizational culture of a pharmacy organization in terms of its adaptability.

Material and methods. The study used D.Denison’s method modified specifically for pharmacy organizations. Organizational culture includes four key characteristics: mission, consistency, involvement, and adaptability. The developed methodology consists of several stages: creating a questionnaire consisting of 36 questions, with 3 questions (parameters) for each of the 12 indicators; assessing the degree of expression of each statement using the 5-point Likert scale; and using the obtained data to develop an organizational profile of the pharmacy organization regarding the implementation of the quality management system. In order to analyze the organizational culture in 2025, a questionnaire was conducted among pharmaceutical specialists at state-owned and privately owned pharmacy organizations in the Belgorod region.

Results. The studies have found that the heads of private-owned pharmacy organizations (67.2%) and their staff (80.0%) have a significant gap in the interest of changes, p = 0.002. Pharmaceutical specialists of pharmacy organizations of all forms of ownership are more inclined to long-term, customer-oriented, conflict-free relations with visitors to pharmacies than their heads. Heads of state-owned pharmacy organizations believe that their pharmacies have little training, seminars, business games due to the lack of financial resources. Significant differences between managers (65.6%) and pharmaceutical specialists (81.2%), p = 0.027)) in relation to the learning process indicate that it is necessary to change the system of professional development.

Conclusion. The analysis of organizational culture in the context of its adaptability has revealed key points that hinder the successful response of public and private pharmacy organizations to the results of internal audits. It has been established that private enterprise managers have a low level of interest in changes; public pharmacies have an imperfect system of training and continuous improvement of pharmaceutical specialists; and the heads of pharmacy organizations of various forms of ownership do not pay enough attention to the issues of a customer-oriented approach