MARKET RESEARCH OF DIETARY SUPPLEMENTS USED FOR DIABETES MELLITUS

Abstract

In recent years, parapharmaceutical products have become increasingly important in maintaining and improving the health of the population, including diabetics. In addition to drug therapy with medications and medicinal plant raw materials, people are turning to Dietary Supplements as additional sources of active ingredients.

Aim. The aim of the study is to analyze the Russian market of modern dietary supplements used for diabetes mellitus.

Material and methods. The State Register of products passed state registration, the websites of  Rospotrebnadzor, different pharmacies and online marketplaces were used to conduct the research. Methods of content analysis, ranking, grouping, and data comparison were applied. Microsoft Office (Excel) and STATTECH software were used for data processing and statistical analysis.

Results. As part of the marketing research, the assortment of dietary supplements used for diabetes mellitus was segmented according to the following parameters: dosage forms, release form, production characteristic, price segment, and update rate. A market macro-structure for dietary supplements was developed. It was established that the dietary supplement market is actively developing as an important part of the Russian pharmaceutical market. The domestic market is dominated by Russian-made dietary supplements in solid dosage form, specifically in capsules, with prices ranging from 100 to 400 rubles and an update rate of 0.28. Conclusion. While the Russian market offers a wide variety of dietary supplements, there is a need for more frequent updates to the assortment. Manufacturers should focus on introducing new products that meet consumer demands and diversifying production methods to cater to different patient groups. Domestic dietary supplements are more popular among consumers due to their affordability compared to imported supplements.